Short-Term Rental Ads: Legal Must-Haves, Tax Rules and Listing Checklist

Answer

Intro: Advertising a short-term rental requires more than attractive photos and a catchy headline — you must follow local registration rules, collect and remit lodging taxes where required, respect zoning/HOA restrictions, and comply with platform policies. Clear documentation and truthful listings reduce regulatory risk and guest disputes.

Main points: First, confirm whether your city or county requires a short-term rental license or registration and whether you must display that registration number on public listings. Several major cities now require hosts to list a registration or certificate number in the ad. Second, transient-occupancy (lodging) taxes commonly apply; rates vary by jurisdiction and platforms may collect and remit them under voluntary collection agreements, but you remain responsible for compliance. Third, check zoning, building and HOA rules — some areas prohibit whole-home short-term rentals or demand owner-occupancy. Finally, follow platform rules (Airbnb/VRBO) about local laws, accurate descriptions and required disclosures.

Practical checklist for legal advertising:

• Verify local registration/licensing and include your registration number on the listing when required.
• Register for any local or state lodging taxes (TOT) and confirm whether the platform will collect on your behalf.
• Disclose occupancy limits, parking rules, and any house rules tied to local code or HOA covenants.
• Use accurate photos and descriptions; avoid misleading claims about safety features or square footage.
• Keep records: receipts, registration certificates, tax returns, and any platform correspondence.
• Provide required safety equipment (smoke/CO alarms, fire extinguisher) and document compliance.

Common enforcement triggers: Platforms may delist listings that omit required registration numbers; municipalities may issue fines, require back taxes, or pursue injunctions for repeated violations. Unpermitted listings also risk IRS/ state tax scrutiny if income goes unreported. Maintain transparent records and respond promptly to complaints to minimize exposure.

Final note: Rules differ widely between cities and counties and can change quickly. Before you publish ads, run a local compliance check and keep documentation in the listing file — and it’s advisable to consult a licensed attorney or local tax authority if you face unclear or conflicting requirements.